The Gamification Idea Generator
The Norton Design Lab: Gamification Idea Generator 💡 The Norton Design Lab: Gamification Idea Generator Move Beyond the Leaderboard: Design for Expertise, Not Activity. This tool applies **Yu-kai Chou’s Octalysis**, **Nir Eyal’s Hooked**, and **BJ Fogg’s Tiny Habits** to help you pivot your sales motivation from easy volume to high-value behaviors. Step 1: Identify the […]
Psychological Safety
Psychological Safety Conversation Starters | Norton Design Lab Norton Design Lab A Practical Toolkit Psychological Safety Conversation Starters Your Cultural Diagnostic Tool Psychological safety is the bedrock of a high-performing team. It’s the invisible architecture that allows a team to be resilient, candid, and learn faster than the competition. But you can’t improve what you […]
The Jobs to Be Done Revolution
Norton Design Lab | The “Jobs to Be Done” Revolution NortonDesignLab The Problem The Framework Case Study Take Action Stop Selling Products. Start Solving Problems. Why do customers with a clear problem—a problem your product was designed to solve—so often choose to do nothing? Discover the “Jobs to Be Done” revolution. Uncover the Reason ↓ […]
AI Sales Readiness Checklist
Norton Design Lab – AI Sales Readiness Checklist AI Sales Readiness Checklist From the Norton Design Lab AI won’t replace your sales team, but it will become their most powerful co-pilot. This checklist helps you assess your organization’s readiness to embrace AI strategically. Move from fear to action by identifying your strengths and opportunities for […]
Selecting an LLM For You!
https://www.nortondesignlab.com/wp-content/uploads/2025/06/LLM-Evaluation-Grid.pdf
Future-Ready Sales Organization Design: Norton Design Lab
Where Sales Strategy Meets Human-Centered Design A Passion Project by Brad Norton This lab is a collection of my professional insights and personal passion for sales effectiveness. I’m here to share what I’ve learned about transforming sales teams into strategic, motivated, and customer-obsessed powerhouses. Master the Core Pillars of Modern Sales Effectiveness Together, we’ll deconstruct […]